Founded in 1979 by Barbara McReynolds and Gai Gherardi, l.a.Eyeworks is immediately recognizable by its bold shapes, imaginative handling of materials, and expressive use of color. Each limited-edition design starts with a hand-drawn sketch followed by meticulous production in which the finest materials are shaped through a combination of technology and hand-finished crafting. The ever-expanding brand legacy marries innovation with wearability, walking a fine line between optical tradition and a redefining expression of the “now.”

“This longstanding brand is consistently faithful to their quintessential LA attitude with every design communicating precisely who they are and what they are. I applaud the celebration of their DNA and an on-target awareness of the tastes and personalities of their West Coast chic-inspired audience.”

- Becky -