our collections

New Arrivals

The View
on Elm

Selecting luxury eyewear should be a relaxed and highly personal experience allowing time to discuss lifestyle, taste preferences, and aspirations for individual expression. We have taken this approach for the past fifteen years, during the hours we are open and in scheduled appointments.

Selecting luxury eyewear should be a relaxed and highly personal experience allowing time to discuss lifestyle, taste preferences, and aspirations for individual expression. We have taken this approach for the past fifteen years, during the hours we are open and in scheduled appointments.

becky

I found my true love forty years ago and still spend every day satisfying my passion. Thanks to my opticianry training, years of experience (OK, decades), a (healthy) obsession with art, proportion, color, and design, and what some may describe as a “relentless” talent for persuasion, you’ll leave The View on Elm with transformative eyewear and a future of compliments.

I’ve traveled around the world (every trip could generate a juicy novel) to meet the hot designers who bring the buzz. I was on the board of the largest optical trade organization in the US (where I was often told I had too many opinions—Is that a criticism?). I stay dialed into the international fashion eyewear world, so I always know where ALL the bodies are—even the poorly dressed ones.

Our enormous, diverse, and beautifully curated collection of luxury eyewear outshines anywhere in the Triad, the Southeast, and as I’ve been told, by clients, some of whom fly in regularly from New Jersey (God bless ‘em!), kicks the butt of every “boutique” between Manhattan and Miami.
That’s my goal!

meet the team

karen

Optometrist

sally

Optometrist

james

Optometrist

GEORGIE

I'm the rock in their Roll!

Our store

Did you know that annual eye exams prevent, slow down and correct vision problems before they threaten your eyesight?

327 S Elm St, 

Greensboro, NC 27401

Phone: 1 (336) 274 - 1278 

Business Hours

Tuesday – Friday 10 a.m. - 5 p.m.
Saturday: 10 a.m. – 2 p.m.