our collections
New Arrivals
The View
on Elm
Selecting luxury eyewear should be a relaxed and highly personal experience allowing time to discuss lifestyle, taste preferences, and aspirations for individual expression. We have taken this approach for the past fifteen years, during the hours we are open and in scheduled appointments.
Selecting luxury eyewear should be a relaxed and highly personal experience allowing time to discuss lifestyle, taste preferences, and aspirations for individual expression. We have taken this approach for the past fifteen years, during the hours we are open and in scheduled appointments.
becky
I found my true love forty years ago and still spend every day satisfying my passion. Thanks to my opticianry training, years of experience (OK, decades), a (healthy) obsession with art, proportion, color, and design, and what some may describe as a “relentless” talent for persuasion, you’ll leave The View on Elm with transformative eyewear and a future of compliments.
I’ve traveled around the world (every trip could generate a juicy novel) to meet the hot designers who bring the buzz. I was on the board of the largest optical trade organization in the US (where I was often told I had too many opinions—Is that a criticism?). I stay dialed into the international fashion eyewear world, so I always know where ALL the bodies are—even the poorly dressed ones.
Our enormous, diverse, and beautifully curated collection of luxury eyewear outshines anywhere in the Triad, the Southeast, and as I’ve been told, by clients, some of whom fly in regularly from New Jersey (God bless ‘em!), kicks the butt of every “boutique” between Manhattan and Miami. That’s my goal!
meet the team
karen
Optometrist
sally
Optometrist
james
Optometrist
GEORGIE
I'm the rock in their Roll!
Featured Brand
Our store
Did you know that annual eye exams prevent, slow down and correct vision problems before they threaten your eyesight?
327 S Elm St,
Greensboro, NC 27401
Phone: 1 (336) 274 - 1278
Business Hours
Tuesday – Friday 10 a.m. - 5 p.m.
Saturday: 10 a.m. – 2 p.m.



